BUYER JOURNEY DIAGNOSTIC
Buyer Journey Diagnostic
Understand Why Interested Buyers Don’t Become Customers.
Some people show interest in your business and become customers. Others enquire, have conversations, or request proposals but never buy. The Buyer Journey Diagnostic investigates one defined part of that journey to understand what buyers experience, what decisions they face, and what the evidence suggests may be preventing them from becoming customers. Research first. Change second.
How the diagnostic works
We start with one specific journey that you want to understand. You tell me what you’re seeing, what you’ve already noticed, and what you want to understand.
From there, I:
1. Define the question
We agree on exactly what needs to be investigated.
2. Gather the evidence
I review the relevant parts of the journey and the information available about what happens along it.
3. Reconstruct the journey
I piece together what happens from the buyer’s perspective.
4. Analyse the decisions
I look at what the buyer is trying to understand and decide at each stage.
5. Identify the patterns
I identify patterns in the evidence and distinguish what the findings support from what remains uncertain.
6. Bring it together
You receive the findings, and we review what they mean for your business.
What you’ll receive
☑A clear picture of the journey
A reconstruction of what happens from the point where someone first shows interest to where they either become a customer or decide not to proceed.
☑The buyer’s decision points
The key points where a prospective customer decides whether to continue, ask for more information, wait, or walk away.
☑Findings from the evidence
A clear distinction between what the evidence shows, what it suggests, and what remains uncertain.
☑What’s working
The parts of the journey that already support buyers in moving towards a decision.
☑Where attention is needed
The findings that deserve attention based on the evidence, rather than a generic list of things to change.
☑A review with me
A 60-minute session to discuss the findings, ask questions, and understand their implications for your business.
The aim is to help you understand what the evidence reveals about the buyer’s journey and what deserves attention next.
What I need from you
You don’t need to prepare a research report. At the start, I’ll ask you to share what you know about the journey we’re investigating, including:
- The service involved;
- Who the service is intended for;
- How people usually find and contact you;
- The steps they normally go through before becoming a client;
- Where you notice people stopping or not progressing;
- Anything you’ve already tried to understand or change.
I’ll then identify the evidence we need and guide the rest of the process. You don’t need to know why interested buyers aren’t becoming customers before we start. That’s what we’re investigating.
The practical details
Timeline
7 business days from receipt of the completed intake.
Investment
$600
Payment
Payment is made in full before the diagnostic begins.
Review
A 60-minute session to walk through the findings together.
What isn’t included
The diagnostic is an investigation. It does not include:
- Copywriting.
- Website or funnel redesign.
- Content creation.
- Sales-process implementation.
- CRM setup.
- Ongoing consulting or management.
If the findings point towards changes in any of these areas, you’ll have the information needed to decide what to do next.
Ready to understand why interested buyers aren’t becoming customers?
If you have a part of your buyer journey you can’t explain, tell me what you’re seeing. We’ll work out whether the Buyer Journey Diagnostic is the right next step.