People can show interest without knowing what to do next.
Buyer Journey Insight
A buyer can engage with your content, visit your profile, click through to your website, or ask a question—and still not be ready to take the next step.
Interest tells you that something caught their attention.
It doesn’t necessarily tell you that they’ve understood what to do next.
Interest and progression aren’t the same
Someone might think:
“This is interesting.”
without yet knowing:
“This is what I need.”
Or:
“This is what I should do next.”
There can be a gap between recognizing something as relevant and knowing how to move forward.
That gap can be easy to miss when engagement is being treated as evidence of progression.
The distinction matters
A buyer doesn’t necessarily stop progressing because they’ve lost interest.
Sometimes they’re still interested.
They’re simply carrying an unresolved question into the next part of the journey.
Interest tells you someone noticed.
Progression tells you they know what to do with that interest.
Ndinya’s perspective
This is why Ndinya looks beyond individual engagement signals and considers what decision the buyer is trying to make next.