Case Studies

Fixing Funnel Leaks & Improving Lead Conversion

I help coaches identify and fix leaks in their lead journey so they can capture, track, and convert more leads into booked calls.

Many businesses generate traffic, clicks, and conversations, but still lose leads because the funnel flow is unclear, key steps create friction, or there’s no visibility into where people are dropping off.

Through audits and funnel optimization, I uncover conversion gaps, simplify the customer journey, and provide clear action steps to improve results.

Below are examples of audit work completed across different industries. While these businesses vary, the focus was the same: identifying leaks, improving lead flow, and creating clearer paths to conversion.

Note: These case studies showcase funnel audits and optimization projects designed to improve lead capture, tracking, and conversions.

What Clients Say About My Audits

“The audit helped me understand my Instagram to WhatsApp flow better. The recommendations were clear and easy to apply.”
Thrift Fashion Brand Owner
“I didn’t realize where I was losing leads until this audit. It made everything much clearer.”
Online Clothing Brand
“I had tracking tools set up, but didn’t know what I was missing. This audit gave me clarity.”
E-commerce Fashion Brand
“I was getting messages but couldn’t tell where they came from. This helped me understand my leads better.”
Fashion Business Owner

Instagram to WhatsApp Funnel Audit & Optimization
(Thrift Fashion Brand)


I audited and improved the Instagram to WhatsApp sales funnel for a thrift fashion brand. The project introduced a trackable Click-to-Chat link and a structured lead flow to help organize customer inquiries and improve conversion potential.
Focus: Funnel optimization • Lead tracking • WhatsApp conversation management

View Case Study


Lead Flow Audit: Instagram to WhatsApp Sales Funnel
(Online Clothing Brand)

I analyzed the lead journey from Instagram content to WhatsApp inquiries for a fashion brand selling clothing online. The audit identified gaps in funnel structure, lead tracking, and customer inquiry management.
Focus: Funnel analysis • Lead source visibility • Conversion path clarity


View Case Study

Multi-Channel Funnel Audit: Instagram to Website to WhatsApp
(E-commerce Fashion Brand)


I conducted a tracking health check to evaluate how customer traffic moves from social media to the website and WhatsApp. The audit identified key tracking gaps affecting lead visibility, campaign reporting, and marketing performance.
Focus: Funnel tracking • Lead visibility • Marketing analytics

View Case Study



Social Media Lead Tracking Audit
(Fashion Brand)

I audited how a fashion brand generates and tracks leads from Instagram and Facebook to WhatsApp. The project identified gaps in lead source visibility and recommended a structured approach to improve tracking and funnel clarity.
Focus: Lead tracking • Funnel clarity • WhatsApp lead management

View Case Study

Ready to see what’s really happening inside your funnel?

Get Your Funnel Audit